There are many ways to market products and services today. Traditional media such as television and radio are still popular, as are print ads such as magazines and newspapers. But the latest form of advertising is found on the internet. Smartphones put the power of the internet into the palms of almost every person so reaching potential customers has never been easier. The problem is, a vast majority of companies are aware of this and must compete over the attention of the population.
That’s where search engine optimization (SEO) comes in. People look for information on restaurants, businesses, and entertainment venues with search engines such as Google, and the establishments that rise to the top of the results list often get more business. This competition to appear first is what drives the business of SEO. The person or company performing SEO functions helps an entity climb that search engine list and make more money. Climbing a list of search results is not easy. Google doesn’t let just any website rise in its rankings without algorithm-based reasons. That’s why SEO is just as much an art as it is a science, which is the motto of Insite Advice, a St Louis SEO agency that specializes in delivering measurable marketing results.
Changing the name of your business can be a difficult step. Whether it is a positive change to reach a wider audience or a spurred by a negative reason such as a scandal is irrelevant: change is complicated and must be done carefully. We found a company that is rebranding and decided to share their success. Take notes on how to rebrand like Labenco LLC, a midwest company that sells fire safety products.
Pick a date to announce your change and stick with it. If you select a formal date such as the founding of the company or start of the fiscal year, you will have an easier time keeping your goal.
Change your name for a purpose. Labenco LLC used the new name to “reflect the evolving focus and standards of the company.” Even if other motives are involved, make sure the public knows good things are to come with the rebranding.
Make sure to update your logo, if necessary. A new name often comes with a new face. If this is the case, have the logo finalized far in advance and switch to it on your rebranding date. Two different logos being used at the same time will lead to a great deal of confusion.
Make your customers aware of the upcoming brand change. This is another step that helps reduce confusion. If customers search for the old business brand or title and don’t find anything, they might go to another business. If customers search for the new brand name and find the old logo or brand, they might think the new brand is a different company and will be hesitant to change. This would again lead to undesired changes in business.
One of the biggest financial decisions a person will make is buying a home, so it’s best to look for a mortgage lender that considers the interests of its clients. Not all lenders strive to best serve their customers and help them achieve their financial goals.
That’s what sets Liberty Lending Consultants apart. Liberty Lending is a St. Louis mortgage broker that strives to offer the best mortgage rates in the St. Louis area and they are pleased to announce improved loan and mortgage offerings for the year 2018.
Liberty Lending looks to save clients money on their closing costs. They have a reputation of helping provide funding solutions for all types of lending needs, including residential and commercial. Liberty Lending guarantees that its customers receive price-worthy mortgage rates regardless of what current interest rates are.
Some of the specialty loans provided by Liberty Lending are worth a look. While a conventional home loan is common and an FHA loan is moderately recognized, Liberty pays special attention to VA loans and something called a Missouri USDA Loan. The customer service provided is what helps home-buyers decide between these options so they get the best rates, save the most money, and make the best decisions for their specific financial status.
Let’s quickly look at some of the best business names. These titles do some really cool things with very little material. They inform the consumer about the business, use humor to garner attention, and have a funny, unique title that can be memorable so people tell their friends about the location. See? Three key points of marketing all in the name. Now onto some examples:
Thai Tanic. This restaurant sells Thai food but plays off one of the most well-known movies ever: Titanic. It is memorable, funny, and you know what type of restaurant it is at a glance.
Wichcraft. This sandwich shop uses creativity to tell people what they sell. The “wich” refers to sandwiches while the “craft” is meant to inform customers that the sandwiches are a cut above the rest.
Sleeve a Message. This company sells custom cup sleeves for coffee or tea. The humorous title is a play on the phrase “leave a message” and is intended to stick in a consumer’s mind.
Bits & PCs. This computer store readily tells people it deals with technology but it remains funny because after a moment of thought, you can see that the name plays off the phrase “bits and pieces.”
Criminal lawyers is the title for those professionals who act as the defense in the courtroom. They prevent the government from falsely convicting those accused of crimes. Their pay rates can be very high under the right circumstances, but it takes some special talent to be a defense lawyer.
For one, defense lawyers work very long and very odd hours. They might spend all day at the office doing research and paperwork only to spend the evening visiting clients and looking for evidence. Even if they are highly efficient at the office, their work demands their attention at non-regular times.
Criminal lawyers also need to meet clients in weird places. They commonly make visits to hospitals and jails. They need to gather information from injured clients or people that have been arrested. They certainly don’t get to arrange all their meetings in their conference rooms.
A third thing sets defense attorneys apart: they need to understand a wide range of subjects. Their field demands they can defend cases involving murder or drug offenses, but they must also be able to argue cases dealing with sex crimes, theft, and white collar crimes like embezzlement.
Lawyers must be smart, not only to pass the bar exam but to learn the differences between a bail bond hearing and a revocation hearing. On top of it all, they handle multiple cases at a time and must be proficient enough at each to win.
*This information is based on a criminal defense attorney in St. Louis, MO*