There are many ways to market products and services today. Traditional media such as television and radio are still popular, as are print ads such as magazines and newspapers. But the latest form of advertising is found on the internet. Smartphones put the power of the internet into the palms of almost every person so reaching potential customers has never been easier. The problem is, a vast majority of companies are aware of this and must compete over the attention of the population.
That’s where search engine optimization (SEO) comes in. People look for information on restaurants, businesses, and entertainment venues with search engines such as Google, and the establishments that rise to the top of the results list often get more business. This competition to appear first is what drives the business of SEO. The person or company performing SEO functions helps an entity climb that search engine list and make more money. Climbing a list of search results is not easy. Google doesn’t let just any website rise in its rankings without algorithm-based reasons. That’s why SEO is just as much an art as it is a science, which is the motto of Insite Advice, a St Louis SEO agency that specializes in delivering measurable marketing results.